Wednesday, 27 July 2011

Djuma saves the safari drives!

As you can read in the most recent Djuma blog, they have made the very generous offer to try and keep the daily Safaris going for at least a while longer. You can imagine our surprise and excitement when Jurie called us about this last week and asked us to explore with him if this could be done in a way that Djuma could afford. Since then we've gone through many different scenarios and have indeed managed to come up with a way that will work for Djuma.

At this point you might wonder why, if this can work for Djuma, it couldn't for Safari Television and that's a fair question to ask. There are a couple of important differences that explain this. As Djuma owns the 'resources', i.e. the land, access to the land, accommodation, a workshop, etc, it can operate at a much lower cost than any 'third party' operation could. Furthermore, Djuma can afford to run at a (limited) loss as the Safari drives is not their main business, but part of their marketing efforts.

With this lifeline that Djuma has provided it is up to us (WildEarth and its viewers) to, together with Djuma find ways to make this work and generate at least enough revenue to bring Djuma's cost within its allocated budget. This will probably mean some more advertising on the Safari broadcasts, but that alone will not be sufficient. We will also need to increase viewer numbers and this is where you, our viewers, can play a big role as well by spreading the word!

The drives will go of air for a little period of time while the close-down of Safari Television is completed and changes needed to allow Djuma to operate the drives are being implemented. The aim is to relaunch some time in the second half of August. This will also allow the new three-people crew (which will include Marc and Tara!) to start on the same leave schedule. (To allow running with only three people there only be drives for 6 weeks out of every 8 week period.) Djuma will share more detailed information over the coming days and weeks, so to keep up-to-date be sure to check their website, blogs and Facebook page.

To close off I'd like to thank Djuma, and Jurie and Pippa Moolman personally, for giving us a chance at keeping the drives going and continue to share with you what has become a second home to so many.

--Peter

21 comments:

kay said...

Holy Toot!!!!!! Such good news. Thanks, Jurie and Pippa.respe

Suzic said...

Fantastic news!!! Thank you Djuma!!!!!!

Yannitha said...

these are great news indeed.I`m so glad you found a solution at least for the nearer future. Maybe on long term there will be a chance to become more financial efficient... fingers crossed :)

ruthindavie said...

Awesome news! Thanks so much.

Lee C said...

Thank you, Pippa and Jurie Moolman! Thank you Peter Braat! We are so happy that the drives are coming back! You all are AWESOME!

Andy said...

Thank you Djuma. Great news!

Andy said...

Thank you Djuma. great news!

Naturfreund said...

great great great!! I support you, and i will continue to deal everywhere safari tv site! And advertising for you.
Advertising in the window but nothing if we thus makes safari tv can save

Greetings Markus

Naturfreund said...

Advertising in the window but nothing if we thus makes safari tv can save.
I will be everywhere where i can advertise for you to make web pages
All together, we will create it so that you can drive your next

animalover02 said...

This has got to be the best news I've had this year!!! Thank you so much for putting your great minds together and bringing the drives back!!!! Jurie and Pippa, YOU ARE AWESOME!!!!

Jeanne said...

This is WONDERFUL news!!! Thanks so very much Djuma!!!

Seduced by beads... said...

This is amazing news. Please post details on how viewers can help spread the word and let the vendors know we notice their ads on the website.
Thank you so very much.

falling-rock said...

Yesssssssss, very good decision, Jurie & Co.! Keep up good work and ideas!

Wolfgang from Germany

Sally said...

Oh happy happy HAPPY Day! Thanks so much Graham... and special huge THANKS to Jurie and Pippa!

UK_David said...

Terrific news, will make a lot of people very happy! Delighted that Tara and Marc will be continuing but sad for those that won't and wish them success in the future elsewhere.

fruitlesspuppy said...

Thank you ever so much Jurie and Pippa. And to Marc and Tara.. ty for staying with us.. Do you know how happy we all are.. WE viewers love you all .. we so love what the drives do for all who get to watch.
With huge tears of joy .. once again thank you all ..

Dorothy said...

We are so glad you have found a way to keep the drives alive. Truly great to watch!

CindyinVA said...

I am so thrilled! Thank you Djuma!!!

BBE said...

This is wonderful news. Thank you Jurie, Pippa and Peter B. Let us the viewers know what we can do.
BBE (hear Vancouver BC)

This.Is.Chene said...

Thank you to Jurie and Pippa Moolman and DJUMA this is brilliant I am so glad to hear this it has made my day. I can now continue to promote these drives in New Zealand!! and at the same time feel closely connected being an ex pat living abroad!! Well done to DJUMA may you go from strength to strength!! Thank you!

This.Is.Chene said...

Thank you to Jurie and Pippa Moolman and DJUMA this is brilliant I am so glad to hear this it has made my day. I can now continue to promote these drives in New Zealand!! and at the same time feel closely connected being an ex pat living abroad!! Well done to DJUMA may you go from strength to strength!! Thank you! Chene and Diane New Zealand